Design System: beyond marketing bullshit

Two years ago at TEADS, we embarked on a bold journey: building our design system from scratch. The goal? To transform our web applications with seamless consistency and supercharge productivity for our designers and developers.

But the path to this “dream” was anything but straightforward, as you might read it on the web.

From overcoming challenges in design, roadmap management, team organisation, technical implementation, and organizational alignment, to tackling collaboration, adoption, tooling, and version management, we faced roadblocks that tested our resolve at every turn.

In this talk, I’ll take you behind the scenes of our journey—sharing hard-earned lessons, surprising insights, and actionable DOs and DON’Ts for creating a design system that works. Whether you’re just starting out or refining an existing system, this session is your roadmap to success.